Western U.S.
Agricultural Trade Association Increasing International Growth of Western Agribusinesses by providing
Financial Support, Export Readiness, and Business Development Services.

Western U.S.
Agricultural Trade
Association

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

2025 FundMatch Applications Are Now Open! Receive 50% reimbursement for international marketing expenses: Current participants apply through your My WUSATA account!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Meet Foreign Buyers
with Global Connect Participate in international trade events and explore new markets

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

2025 FundMatch Applications Are Now Open! Receive 50% reimbursement for international marketing expenses: Current participants apply through your My WUSATA account!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Meet Foreign Buyers
with Global Connect Participate in international trade events and explore new markets

About

WUSATA is a nonprofit organization that works closely with the western state Departments of Agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Readiness

If you're just getting started, no worries! Our Export Readiness program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Apr 30, 2025 FundMatch Tutorial Webinar - International Outbound Trade Missions Are you attending outbound trade missions through the Global Connect program or USDA and want to receive 50% reimbursement on expenses?If you answered yes to the above question, we highly recommend you join the webinar! The FundMatch Claim Tutorial webinar will go over the eligible expenses and walk you through the required claim documentation requirements.Getting your 50% reimbursement can be easy and this is a great place to start!

Teams

May 07, 2025 Flavor Forward: Breaking into Taiwan’s Food Market Flavor Forward: Breaking into Taiwan’s Food MarketMay 7, 2025, 10am to 11am PDT**The meeting link will be sent to registered companies the day before the meeting**Presented by Bryant Christie Inc. and PR ConsultantsThis webinar is targeted at companies based in the Western United States who are interested in exporting baking ingredients and supplies to Taiwan. The presentation will focus on providing a technical overview of the Taiwanese market, including import regulations, tariffs, labeling, and documentation requirements. A guest speaker from PR Consultants will provide insight into the local distribution landscape, consumer attitudes, and the evolving retail environment. In addition, the webinar will explore trends in Taiwan’s baking sector and highlight niche market opportunities for specialized or value-added products.Detailed Meeting Overview:1. Welcome & Introduction Speaker introduction Brief overview of the seminar objectives2. Technical Market Overview: Regulatory, Tariffs & Certifications Tariff structure MRLs and Food Safety Regulations: Maximum Residue Limits (especially for inputs like wheat, spices, cocoa, etc.) Phytosanitary certification for any fresh or plant-derived inputs (e.g., nuts, dried fruit) Taiwan FDA & Customs requirements Pre-import approval processes Food sanitation regulations Packaging material regulations 3. Labeling and Shipping Documentation Mandatory label elements in Traditional Chinese Ingredients, allergens, expiration date, nutritional information, origin country, storage instructions Labeling for allergens and additives Required documents for customs clearance Invoice, packing list, bill of lading, certificate of origin, sanitary certificate, etc. Tips to avoid delays at port4. Distribution and Supply Chain Dynamics Distribution channels: direct-to-retailer vs. importers/distributors Cold chain logistics for perishable items Local warehousing practices Partnerships with importers and foodservice distributors The role of online B2B platforms 5. Consumer & Retail Market Overview Rising consumer trends Modern vs traditional retail channels Consumer focus on health, natural ingredients, and clean labels Growth of specialty stores 6. Trends & Dynamics in the Baking Sector Rise of premium and artisanal baking ingredients Growing demand for gluten-free, keto, and plant-based baking products Growth of ready-to-bake/DIY kits Sustainability trends (eco-packaging, fair-trade ingredients) Professional baking schools and training driving ingredient innovation7. Niche Markets and Specialty Opportunities Health and Wellness Foods Sustainable and Ethical Products International and Ethnic Foods Unique Holiday Meals and Gifting Artisanal and Gourmet Foods8. Q&A and Wrap-up Open the floor for questions Provide contact info or resources for follow-up Mention possible upcoming trade shows or buyer-seller matchmaking eventsLearning Outcomes: Identify the key technical import requirements for Taiwan, including tariffs, Maximum Residue Limits (MRLs), and phytosanitary or food safety certifications.Understand Taiwan’s labeling regulations and recognize the essential shipping and documentation requirements needed for successful customs clearance.Describe the distribution landscape in Taiwan, including common importer and logistics models, cold chain considerations, and B2B sales channels.Analyze Taiwanese consumer behavior and retail preferences including the rise of premium products and local flavor trends.Recognize current trends in Taiwan’s baking sector, such as demand for clean-label, gluten-free, and functional baking ingredients.Evaluate niche market opportunities for U.S food exports, health and wellness, sustainability, unique holiday foods and gifting among others.Apply insights from the seminar to assess their company’s readiness to enter or expand in the Taiwanese market.

Webinar

May 20, 2025 WUSATA Deep Dive with the Oregon Department of Agriculture Join Us for an Exporting Event Exclusively for Food and Agricultural Products with WUSATA and the Oregon Department of Agriculture!Are you looking to expand your reach globally? Whether you're an experienced exporter or just starting, we invite you to join us in person on May 20, 2025, in Portland, Oregon, for a valuable session on funding programs designed to help you maximize your global business potential.This event will feature key members of the WUSATA team, as well as a representative from the Oregon Department of Agriculture (ODA).We highly recommend that all agricultural, food, and beverage companies attend, whether you’re new-to-export, already exporting, or considering expanding. For companies already participating in WUSATA’s programs, this is a great refresher on this powerful resource and a chance to learn what’s new for 2025. For companies who are not familiar with the funding and programs available through WUSATA, this is a great chance to learn and ask follow-up questions in person. You'll gain insight into valuable resources, and you'll have the opportunity to sit down with us for one-on-one consultations for additional guidance on the programs WUSATA and ODA offer.Agenda: 9:00am – 12:00pm Seminar12:00 – 1:00pm Lunch (provided)1:00-4:00pm Individual consultations available with WUSATA or ODA representativesOregon Department of Agriculture Highlights: Market insight from experiences trade staffIssuing certificates for exportsAccess to representatives and connections in key marketsWUSATA Highlights: Receive 50% reimbursement on international marketing activitiesExplore new markets at discounted ratesAccess to a variety of market intelligenceDon’t miss out on this free event! Date: May 20, 2025Time: 9am – 4:00pmLunch providedLocation: Portland, OR. Location disclosed after registrationRegistration deadline: May 14, 2025

Portland, Oregon

May 22, 2025 WUSATA Deep Dive with Washington State Department of Agriculture Join Us for an Exporting Event Exclusively for Food and Agricultural Products with WUSATA and the Washington State Department of Agriculture!Are you looking to expand your reach globally? Whether you're an experienced exporter or just starting, we invite you to join us in person on May 22, 2025, in Seattle, Washington for a valuable session on funding programs designed to help you maximize your global business potential.This event will feature key members of the WUSATA team, as well as a representative from the Washington State Department of Agriculture (WSDA).We highly recommend that all agricultural, food, and beverage companies attend, whether you’re new-to-export, already exporting or considering expanding. For companies already participating in WUSATA’s programs, this is a great refresher on this powerful resource and a chance to learn what’s new for 2025. For companies who are not familiar with the funding and programs available through WUSATA, this is a great chance to learn and ask follow-up questions in person. You'll gain insight into valuable resources, and you'll have the opportunity to sit down with us for one-on-one consultations for additional guidance on the programs WUSATA and WSDA offer.Agenda: 9:00am – 12:00pm Seminar12:00 – 1:00pm Lunch (provided)1:00-4:00pm Individual consultations available with WUSATA or WSDA representativesWSDA Highlights: WSDA’s International Marketing Program: Mission, Staff, ServicesOverseas Trade Representatives: Locations, ServicesExporting Resources: WEOT (WSDA, WUSATA, SBDC, EFACW, EX-IM, SBA, WA State Commerce, US Commercial Services)WUSATA Highlights: Receive 50% reimbursement on international marketing activitiesExplore new markets at discounted ratesAccess to a variety of market intelligenceDon’t miss out on this free event! Date: May 22, 2025Time: 9am – 4:00pmLunch providedLocation: Seattle, WA. Location disclosed after registrationRegistration deadline: May 14, 2025

Courtyard Seattle Downtown/Lake Union

Events Apr 30, 2025 FundMatch Tutorial Webinar - International Outbound Trade Missions May 07, 2025 Flavor Forward: Breaking into Taiwan’s Food Market May 20, 2025 WUSATA Deep Dive with the Oregon Department of Agriculture May 22, 2025 WUSATA Deep Dive with Washington State Department of Agriculture

All Events

Participant Success

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Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

Our Participants

FundMatch