Western U.S.
Agricultural Trade
Association
2026 FundMatch Applications are Live!
The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.
Alert: Suspicious Bill.com Payment Requests
If someone claiming to be a bill.com employee requests virtual card payments or asks about invoice verification, it's a scam. When in doubt, verify with us first!
Make the World Your Customer
WUSATA is a nonprofit trade association funded through the Market Access Program.
Sign Up Now!
Want to access WUSATA's resources?
Create a free MyWUSATA account in three quick steps.
Create a free MyWUSATA account in three quick steps.
Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.
2026 FundMatch Applications are Live!
The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.
Alert: Suspicious Bill.com Payment Requests
If someone claiming to be a bill.com employee requests virtual card payments or asks about invoice verification, it's a scam. When in doubt, verify with us first!
Make the World Your Customer
WUSATA is a nonprofit trade association funded through the Market Access Program.
Sign Up Now!
Want to access WUSATA's resources?
Create a free MyWUSATA account in three quick steps.
Create a free MyWUSATA account in three quick steps.
Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.
About
WUSATA is a nonprofit organization that works closely with the western state Departments of Agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.
Export Readiness
If you're just getting started, no worries! Our Export Readiness program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.
Global Connect
Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.
FundMatch
Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.
Events
All Events
Oct 24, 2025
Europe Inbound Mission to Colorado & New Mexico
Europe Inbound Trade Mission to Colorado & New MexicoAre you looking to expand your presence or uncover new opportunities in Europe’s consumer packaged food market? This inbound mission brings a select group of 5-7 key European buyers directly to you. You don’t have to fly overseas to access international growth!Join us for a curated opportunity to showcase your Colorado and New Mexico made products to an audience of European companies actively seeking new U.S. partners. The mission includes personalized one-on-one meetings, exclusive site visits, and immersive experiences in the food and beverage scenes of Colorado and New Mexico.With an increasing demand across Europe for premium, clean-label, and innovative products, Colorado and New Mexico brands are well-positioned to stand out in a market that values quality, sustainability, and authenticity.This is more than just a meet-and-greet, it’s a launchpad. Whether you’re export-ready or exploring international growth, this mission offers direct access to buyers, valuable market feedback, and the chance to grow your brand across the Atlantic.We encourage early registration to secure your spot for this event! Benefits of Participation:
Meet Qualified European Buyers: Engage in pre-arranged, one-on-one meetings with buyers and distributors from Europe actively seeking new U.S. products. Showcase Your Brand in Your Backyard: Eliminate the need for international travel, instead, let the European partners experience your products and story right here in Colorado and New Mexico.Build Trade Relationships: Go beyond introductions and develop lasting partnerships with industry professionals looking for reliable U.S. suppliers. Increase Export Readiness: Use this mission as an opportunity to test your products in a new market, understand trade logistics, and refine your international business pitch. Real-Time Market Feedback: Gain valuable insights directly from European buyers on pricing, packaging, product appeal, and what makes a product competitive in their market. Regional Support: Access state resource and export programs to help you follow up, ship samples, and continue growing your EU strategy after the inbound mission.Itinerary:Oct 19- Buyers arriveOct 20-21 - Denver, Colorado Meetings, VisitsOct 22 - Travel to Albuquerque, New MexicoOct 23-24 - Albuquerque, New Mexico Meetings, VisitsOct. 25- Buyers departRegistration Opens: 06/10/2025Suitable Products: Shelf-stable food, Specialty food, Health focused / clean label food, Pantry staples Registration Details:Deadline: October 17, 2025Participation Fee: $50Passes Available: 20 per day
Colorado & New Mexico
Oct 29, 2025
Tastes of Tomorrow: U.S. Food and Beverage Trends in Egypt
Tastes of Tomorrow: U.S. Food and Beverage Trends in EgyptOctober 29, 2025 10am to 11am PDT**The meeting link will be sent to registered companies the day before the meeting via email**Presented by Bryant Christie Inc.,This seminar is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who are seeking to enter or expand in the Egyptian market. The session will provide a practical overview of Egyptian consumer and regulatory expectations, with a focus on health and wellness, convenience, premiumization, and cultural buying patterns such as Ramadan. Participants will learn how to align with Egypt’s import regulations, halal certification, and labeling requirements; position U.S. products as high-quality and trustworthy; and identify where opportunities exist in categories such as grains, nuts, dried fruits, beverages, and seafood. The seminar will also explore strategies for working with Egyptian buyers and distributors, navigating cultural and regulatory complexities, and building brand credibility in a dynamic and competitive market. A featured case study will highlight lessons from a successful U.S. exporter supplying food products to Egypt. Attendees will leave with actionable steps to prepare their supply chains, ensure compliance, and strengthen their readiness to capture opportunities in one of the Middle East’s fastest-growing consumer markets.Detailed Webinar Overview:1. Welcome & Objectives Welcome & objectives of the seminar Why Egypt matters:Largest food & beverage market in the Middle East/North Africa (MENA)Population of 110+ million with a growing middle classU.S. exports in key categories: grains, dairy, fruit, nuts, processed foods2. Understanding the Egyptian Consumer Demographics breakdown:
Taste preferences Rising interest in convenience foods, healthy snacks, plant-based, and fortified products Price sensitivity balanced by strong demand for premium products among affluent consumers3. Market Access & Distribution
Role of importers, distributors, and retailers in Egypt Modern retail vs. traditional markets: Carrefour, Spinneys, Metro vs. souks and kiosks E-commerce & delivery platforms (Jumia, Talabat) shaping new consumer habits Choosing the right partner for U.S. exporters4. Regulatory & Compliance Landscape
Egyptian Organization for Standardization (EOS) requirements Labeling: Arabic labeling rules, shelf-life requirements, nutritional claims Halal certification requirements & recognized bodies Import procedures, customs clearance, and documentation best practices5. Food & Beverage Trends: Opportunities for U.S. Exporters
Health & Wellness Convenience & Lifestyle Premiumization & Variety Seasonal & Cultural Drivers Seafood6. Building a Competitive Edge
Highlighting U.S. strengths: safety, sustainability, and consistent quality Packaging and portioning strategies for Egypt’s retail environment Marketing approaches: adapting branding to local cultural preferences Leveraging trade promotion tools (USDA FAS, WUSATA programs, in-store promotions)7. Case Study: Success Story of a U.S. Exporter in Egypt
Practical lessons from a Western U.S. company entering the Egyptian market Keys to overcoming distribution, pricing, and cultural challenges8. Q&A
Interactive Q&ALearning Outcomes:
Understand key consumer trends in Egypt shaping demand, including health and wellness, convenience, premiumization, and seasonal drivers. Identify opportunities for U.S. products across key categories such as grains, nuts, dried fruits, dairy, beverages, and seafood. Recognize Egypt’s regulatory and certification requirements for food and beverage imports, including halal compliance and labeling standards. Evaluate effective routes to market, including working with local distributors, retailers, and e-commerce channels. Leverage cultural and seasonal buying patterns (e.g., Ramadan demand spikes) to position U.S. products effectively. Develop strategies to address logistical and supply chain considerations when exporting to Egypt. Apply insights from a case study of a successful U.S. exporter supplying the Egyptian market.
Microsoft Teams
Nov 14, 2025
Utah Goes Global: Exporting Resources for the West
Utah Goes Global: Exporting Resources for the WestPresented by WUSATA, in partnership with the Utah Department of Agriculture, Utah’s Own and World Trade Center UtahNovember 14th, 2025 | Taylorsville, UT8:30 am - 2:00pm (Lunch Provided) Registration Closes: November 11th, 2025This comprehensive export workshop brings together Utah's leading trade and agricultural organizations to help access funding and resources for international growth. The Western U.S. Agricultural Trade Association (WUSATA), in partnership with Utah's Own, the Utah Department of Agriculture and Food, World Trade Center Utah, the U.S. Commercial Service, and the University of Utah, will deliver expert guidance and resources to accelerate your international growth. Learn how to access up to 50% cost reimbursement (up to $300,000/year) for your eligible international marketing activitiesDiscover ways to utilize State and Federal funding opportunities Develop dedicated resources available for trade shows, packaging, advertising, and more.WUSATA and other trade specialists will be present to assist and build tailored strategies that combine expert insight with available resources. This event is designed for Utah's food producers, agricultural businesses, and manufacturers at any stage of their export journey. Whether you're exploring international opportunities for the first time or looking to accelerate existing operations, you'll leave with actionable insights, clear next steps, and connections to critical resources.Led by the Western United States Agricultural Trade Association, Engagement Executive -Justin RiggsSchedule8:30 am - Coffee / Tea & Networking 9:00 am - Opening remarks and introductions 9:15 am - University of Utah - Utah Economic Overview Peter Philips Ph.D., University of Utah - Labor Economist and Professor of Economics 9:45 am - Utah's Own - Program Overview Emily Ashby, Utah Department of Agriculture and Food - Program Manager 10:15 am - U.S. Commercial Service - Program Overview and Resources Daniel Bruner, International Trade Specialist - Commercial Service Utah10:45 am - Break11:00 am - World Trade Center Utah - State Trade Expansion Grants and Resources Anna Maidon, World Trade Center Utah - Director of Grants and Engagement 11:30 am - Utah Department of Agriculture - Utah Agricultural Programs Mitchell Garrett, Utah Department of Agriculture and Food - Marketing Specialist & Administrative Assistant12:00 pm - Western United States Agricultural Trade Association Program OverviewJustin Riggs, WUSATA - Engagement Executive12:30 pm - Lunch & Networking 1:00 pm - Business consultations2:00 pm– EndOther Benefits of Joining:
A personalized discussion of your marketing plans, product information, and international marketing strategies.
A detailed walkthrough of the FundMatch Program, covering:
Eligibility and enrollment
Application process
Claims, documentation, and reimbursement timelines
Examples of eligible international marketing activities companies leverage for growth Seats are limited – Reserve your spot today! Don’t have a WUSATA account? Sign up here to registerAdditional Links:Utah's Own - https://utahsown.org/Utah Department of Agriculture and Food - https://ag.utah.gov/World Trade Center Utah - https://www.wtcutah.com/
Taylorsville, UT
Dec 03, 2025
Santa Barbara Vintners Association FundMatch Seminar
Join us for an informative seminar hosted by WUSATA (Western United States Agricultural Trade Association) focused on the FundMatch program, designed to help U.S. agribusinesses in California expand their international sales. This session is ideal for small- to medium-sized wineries, vineyards, or traders in California whose products are at least 50% grown in the U.S. and headquartered in the Western U.S. Attendees will receive a comprehensive overview of eligible marketing activities, reimbursement opportunities, and practical guidance for navigating the FundMatch application process.Attendees will gain insight into:
How FundMatch can support international marketing efforts, including trade shows, trade missions, promotional campaigns, and moreStep-by-step guidance on FundMatch applications and documentation requirementsTips to maximize reimbursements and streamline the claims processOne-on-one consultation opportunities with WUSATAWhether you’re exploring new markets or enhancing existing export strategies, this seminar will equip your business with the tools and knowledge to leverage FundMatch for global growth.
Santa Barbara, California
Events
Oct 24, 2025
Europe Inbound Mission to Colorado & New Mexico
Oct 29, 2025
Tastes of Tomorrow: U.S. Food and Beverage Trends in Egypt
Nov 14, 2025
Utah Goes Global: Exporting Resources for the West
Dec 03, 2025
Santa Barbara Vintners Association FundMatch Seminar
Participant Success
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If you're just getting started, no worries!
Our programs are perfectly built to get your company where it needs to be. We can help grow your business internationally.
Our Members
WUSATA Members are the 13 Western State Departments of Agriculture, as well as the territorial departments in Guam and the Northern Mariana Islands.
All Members
Our Members
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WUSATA Members are the 13 Western State Departments of Agriculture, as well as the territorial departments in Guam and the Northern Mariana Islands.